現(xiàn)代酒店市場營銷管理和組織概念是什么？
一、現(xiàn)代酒店市場營銷管理
    現(xiàn)代酒店?duì)I銷著重研究在“買方市場”條件下酒店的市場營銷管理問題。酒店要進(jìn)行有效的市場營銷管理，首先要明確營銷管理的任務(wù)。酒店?duì)I銷管理的任務(wù)主要包括酒店市場營銷的組織管理、業(yè)務(wù)運(yùn)營管理、人力資源管理三大方面。
    管理的定義是：運(yùn)用資源通過設(shè)計(jì)、組織、控制、指揮等手段去獲得取更多的資源。因此作為酒店管理中的一個(gè)重要組成部分，以下將從酒店市場營銷計(jì)劃、營銷組織、營銷的實(shí)施以及市場營銷的控制等方面來介紹酒店市場營銷管理。
二、現(xiàn)代酒店市場營銷組織
    酒店市場營銷組織是制定和實(shí)施酒店市場營銷策略和行動(dòng)的主要負(fù)責(zé)部門。它與酒店的規(guī)模密切相關(guān)，一家小型酒店也許只有一個(gè)人負(fù)責(zé)營銷工作，而大型酒店則配備力量雄厚的部門，如日本大倉酒店銷售人員隊(duì)伍超過150人。營銷組織也和市場需求及競爭形勢有內(nèi)在的必然聯(lián)系。以前在酒店供不應(yīng)求時(shí)，很少有酒店設(shè)立營銷部門，而今大部分酒店都加強(qiáng)了酒店?duì)I銷力量，配備了強(qiáng)有力的銷售隊(duì)伍，并使?fàn)I銷部門成為整個(gè)酒店的中心部門。
    酒店?duì)I銷部也稱“銷售與市場營銷部”，負(fù)責(zé)協(xié)調(diào)和計(jì)劃酒店的市場營銷活動(dòng)，收集酒店市場營銷信息，開發(fā)酒店市場，制定酒店的產(chǎn)品價(jià)格，并具體負(fù)責(zé)酒店客房和其他產(chǎn)品的銷售。
    酒店?duì)I銷部主要職責(zé)主要包括：開展市場營銷調(diào)研工作，重點(diǎn)收集酒店市場及客源動(dòng)態(tài)消息，了解競爭對(duì)手銷售活動(dòng)和價(jià)格情況，預(yù)測和分析酒店客源市場規(guī)模和特征，并編制酒店銷售趨勢報(bào)告。
    市場類型的多少以及酒店規(guī)模的大小都會(huì)影響到營銷部門在酒店中的地位和作用以及職責(zé)的劃分。究竟哪種組織形式最適用于哪些酒店，這取決于酒店的整體規(guī)模和人員規(guī)模、酒店和產(chǎn)品類型的豐富程度、酒店市場特點(diǎn)等，如細(xì)分市場的多寡以及其購買特征、酒店中間商在市場營銷中所發(fā)揮的作用、酒店雇用的銷售人員的技術(shù)能力和知識(shí)以及酒店各種財(cái)務(wù)因素等。

What is the concept of marketing management and organization of the modern hotel?
A modern hotel in Marketing Management
    The modern hotel marketing focuses on marketing management issues in the "buyer's market" under the conditions of the hotel. Hotel to conduct effective marketing management, we must first clear the task of marketing management. Hotel marketing and management tasks include hotel marketing organization and management, business operations management, human resource management, three main areas.
    Management is defined as: the use of resources through the design, organization, control, command and other means to get to take more resources. Therefore, as an important part of the hotel management, the following from the hotel marketing plan, marketing organization, marketing, implementation and marketing control to introduce the Hotel Marketing Management.
Second, modern hotel marketing organization
    Hotel marketing organization to develop and implement the responsible departments of the hotel marketing strategy and action. It is closely related to the size of the hotel, a small hotel may be only one person responsible for marketing, large-scale hotels with strong departments, such as Japan's Okura Hotel sales staff of over 150 people. Marketing organization and the market demand and competitive conditions inherent inevitable. The hotel is in short supply, there is little hotel set up a marketing department, Today, the majority of hotels are strengthened hotel marketing power, with a strong sales force and marketing department to become the center of the entire hotel sector.
    Hotel Marketing, also known as the sales and marketing department, to coordinate and plan the hotel's marketing activities, collect marketing information to the hotel market, the development of the hotel market, the development of hotel prices, and in charge of the hotel rooms and other products sales.
    Hotel marketing department main responsibilities include: the work of marketing research, focus on collection of the hotel market and the source dynamic message, understand competitors' sales activities and price forecasts and analysis of market size and characteristics of hotel tourists, and the preparation of the report of the hotel sales trends .
    The status and role of the type of market and hotel the size will affect the marketing department in the hotel and the division of responsibilities. Which form of organization best suited for what the hotel depending on the overall size and staff size of the hotel, the hotel and the type of product richness, the hotel market characteristics, such as the breakdown of the amount of the market and its purchase of the characteristics of hotel brokers the role of marketing, technical capabilities and knowledge of sales staff employed by the hotel and hotel a variety of financial factors.