酒店要建立良好的和諧合作關(guān)系，那要如何密切與旅行社的關(guān)系？
    酒店與旅行社之間要建立良好和諧的合作關(guān)系，做到精誠(chéng)合作、利益共享、風(fēng)險(xiǎn)共擔(dān)，這需要付出很多努力來(lái)培育。作為酒店應(yīng)從以下幾個(gè)方面著手：
    1.做好接待工作
    酒店提供優(yōu)質(zhì)的產(chǎn)品服務(wù)是保證與旅行社關(guān)系的最實(shí)質(zhì)性?xún)?nèi)容。如果沒(méi)有意識(shí)到這點(diǎn)，在具體工作中勢(shì)必是舍本逐末。
    2.加強(qiáng)溝通
    酒店應(yīng)讓旅行社充分了解自己的產(chǎn)品與服務(wù)，可以通過(guò)組織旅行社人員參觀、使用，并提供足夠的宣傳資料，如小冊(cè)子、廣告招貼畫(huà)、促銷(xiāo)錄像帶、幻燈片等，還應(yīng)經(jīng)常通過(guò)函件、人員訪問(wèn)等形式及時(shí)向旅行社通報(bào)酒店各新產(chǎn)品與服務(wù)、新項(xiàng)目、新計(jì)劃等的最新動(dòng)態(tài)，以協(xié)助其銷(xiāo)售，并爭(zhēng)取在旅行社旅游路線促銷(xiāo)宣傳中取得理想位置。對(duì)于旅游批發(fā)商而言，一般是提前一年或更長(zhǎng)時(shí)間印刷宣傳手冊(cè)和報(bào)價(jià)單，但酒店應(yīng)提早與之協(xié)商房?jī)r(jià)。如因經(jīng)營(yíng)需要必須提價(jià)，應(yīng)盡早通知旅行社，并取得諒解。否則由于兩者溝通不足，臨時(shí)提價(jià)（尤其是旺季）會(huì)使旅行社陷入尷尬，引發(fā)大批退房，雙方都會(huì)在經(jīng)濟(jì)利益、公眾形象上受極大損失。
    3.積極激勵(lì)
    酒店可采用多種激勵(lì)措施提高行駛代理銷(xiāo)售的積極性。如：提高傭金比率，對(duì)淡季銷(xiāo)售發(fā)給獎(jiǎng)勵(lì)傭金并及時(shí)支付；對(duì)通過(guò)旅行社預(yù)訂的公司和機(jī)構(gòu)給予更大折扣，管理它們從旅行社出預(yù)訂；免費(fèi)為旅行社人員提供膳宿服務(wù)；開(kāi)展銷(xiāo)售競(jìng)賽，對(duì)銷(xiāo)售業(yè)績(jī)好的旅行社給予獎(jiǎng)勵(lì)。
    4.加強(qiáng)預(yù)訂受理工作
    上海酒店VI設(shè)計(jì)應(yīng)根據(jù)旅行社訂房的特點(diǎn)，設(shè)計(jì)專(zhuān)門(mén)的預(yù)訂受理程序，方便旅行社訂房。酒店應(yīng)主動(dòng)提供房?jī)r(jià)、訂金政策以及其他服務(wù)項(xiàng)目（如行李托運(yùn)費(fèi)）的付費(fèi)說(shuō)明，并以書(shū)面形式，一般是客房銷(xiāo)售合同，想旅行社明確房?jī)r(jià)（是否含早餐）、訂金、預(yù)訂截止時(shí)間、付款方式等內(nèi)容。同時(shí)，酒店還應(yīng)積極采用先進(jìn)的電子網(wǎng)絡(luò)系統(tǒng)以順應(yīng)網(wǎng)絡(luò)預(yù)訂的新趨勢(shì)。
    5.加強(qiáng)售后工作
    旅行團(tuán)離點(diǎn)并不等於銷(xiāo)售工作的結(jié)束，酒店應(yīng)與旅行社保持密切聯(lián)系，征詢(xún)其建議與意見(jiàn)，以便改進(jìn)提高。
    6.重視賬款清算
    只有收回賬款，酒店才能真正取得經(jīng)濟(jì)效益。有的酒店只顧招徠顧客，怕影響與旅行社的關(guān)系，往往不能及時(shí)收回賬款，降低了酒店資金周轉(zhuǎn)率，優(yōu)勢(shì)還會(huì)影響酒店的長(zhǎng)遠(yuǎn)發(fā)展。
    三、客房預(yù)訂來(lái)源
    酒店客房的預(yù)訂主要有三個(gè)來(lái)源：
    ●公司或機(jī)構(gòu)組織
    ●個(gè)人旅游者
    ●旅行社：屬于酒店與最終顧客之間的的中間環(huán)節(jié)，對(duì)于酒店來(lái)說(shuō)自然是非常重要的顧客來(lái)源。
  
Hotel to establish a harmonious and cooperative relationship, how to work closely with travel agents?
    To establish good and harmonious working relationship between hotels and travel agencies, so that the sincere cooperation, sharing of benefits and risks, which requires a lot of efforts to nurture. Proceed as a hotel from the following aspects:
    1 do reception work
    The hotel offers quality products and services is the most substantial content to ensure that relations with travel agencies. If you do not realize that this specific work is bound to be forest for the trees.
    (2) to strengthen communication
    Hotel should be allowed to travel agencies to fully understand their products and services through the organization of travel agency staff to visit, use, and to provide adequate promotional materials such as brochures, advertising posters, promotional videotapes, slides, but also often by letter, personnel access and other forms of time to travel agents informed of the latest developments in hotel new products and services, new projects, new program to assist its sales, and strive to achieve the desired position in the travel agencies line promotional. For travel wholesalers, generally one year in advance or longer printed brochures and quotations, but the hotel early to consult with house prices. As a result of the operation need to be price increases, as soon as possible notify the travel agency, and understanding. Otherwise due to the lack of both communication and temporary price increases (especially embarrassing season) will make travel agency, triggering a large number of check-out, the two sides by the great loss of economic interests, public image.
    (3) positive incentives
    The hotel can be a variety of incentives to improve driving the sales agent. Such as: increasing the rate of commission, and the timely payment of the off-season sales distributed to the award commission; booked through travel agencies, companies and organizations to give greater discounts and to manage them out from the travel agency booking; free of charge for the travel agency staff to provide board and lodging services; to carry out sales contests, reward good travel agent sales.
    . Reservations accepted work
    Should be based on the characteristics of the travel agent booking hotel designed specifically booking acceptance procedure to facilitate the travel agency booking. Hotel prices, deposit policy and other services (such as baggage fees) should take the initiative to provide payment instructions, in writing, usually room sales contract, would like to travel agents clear Rates (including breakfast), deposit, booking deadline time, method of payment and other content. At the same time, the hotel should also actively adopt advanced electronic network system in order to comply with the new trend of Online Booking.
    Strengthen after-sales work
    Does not mean the end of the sales package tours from the point, the hotel should maintain close contact with travel agencies to seek their advice and opinions, in order to improve the improve.
    6. Emphasis on receivables liquidation
    Only to recover the receivable, the hotel in order to truly achieve cost-effective. Some hotels Zhigu attract customers, for fear the impact of travel agents, debtors often do not recover in time, reduce the turnover rate of the hotel capital advantage will also affect the long-term development of the hotel.
    Third, the source of Reservation
    Booking of hotel rooms there are three main sources:
    ● companies or organizations
    ● individual travelers
    ● Travel: intermediate links belong to the hotel with the ultimate customer for the hotel is naturally a very important source of customers.