想要把酒店營銷做的更好嗎？學(xué)習(xí)下酒店與旅行社的運作規(guī)范
一、與旅行社的運作標(biāo)準(zhǔn)
    目前，我國在酒店與旅行社之間尚無運作標(biāo)準(zhǔn)，但規(guī)范應(yīng)當(dāng)是個趨勢，從制度上保證雙方共同的利益而合作，也便于進(jìn)行監(jiān)管。美國旅行社協(xié)會為建立一套與酒店想的營業(yè)關(guān)系與運作標(biāo)準(zhǔn)，提出了一些原則，也可以為我國制訂類似制度提供有益參考。
    1.收費標(biāo)準(zhǔn)與預(yù)訂
    酒店應(yīng)隨時制訂并發(fā)布一種收費標(biāo)準(zhǔn)一覽表，列出各種房間及其他服務(wù)的最高及最低的收費額。一覽表的收費標(biāo)準(zhǔn)應(yīng)可適用于所有顧客，不管他是直接訂房或是通過旅行社代理預(yù)訂。業(yè)已公布的一覽表收費標(biāo)準(zhǔn)應(yīng)予嚴(yán)格遵守，直至新的一覽表公布為止，或者直至代理人收到書面通知改變收費標(biāo)準(zhǔn)為止。
    旅行社或代理人僅可根據(jù)酒店規(guī)定的收費標(biāo)準(zhǔn)提出報價與推銷，但如由于實際的需要或顧客的需要或顧客的要求，他們可以不受這種標(biāo)準(zhǔn)限制而接受訂房。
    代理人接受訂房要求時，應(yīng)直接與酒店代表或其授權(quán)代表聯(lián)系處理。有關(guān)訂房所需的通訊費用，如油資、電報電話費等均由代理人負(fù)擔(dān)。酒店對于訂房的要求應(yīng)當(dāng)立即予以答復(fù)，可能時最好在24小時內(nèi)答復(fù)。
    2.傭金
    代理人收取傭金，是依酒店規(guī)定的收費標(biāo)準(zhǔn)而獲得的銷售額的10%。
    酒店對于代理人是否應(yīng)當(dāng)提取某項銷售額的傭金有任何疑問時，代理人應(yīng)當(dāng)提出確實證據(jù)，證明他在該銷售中所具有的影響力。有關(guān)此次銷售所作的通信、電話或電報的記錄均可作為具體證據(jù)，不必空言爭論。
    代理人代表酒店收受的一切款項，均應(yīng)在扣除其應(yīng)得的傭金后，立即匯交酒店。如果酒店原已同意代理人代收之賬款可暫以收據(jù)聯(lián)單記賬，實際回款則依協(xié)議的時間稍后寄出。
    代理人提供服務(wù)后，一切款項如經(jīng)酒店自行直接收取，則代理人應(yīng)得之傭金，酒店應(yīng)在收款后三十天內(nèi)結(jié)算付給代理人。
    3.廣告
    酒店與代理人雙方所作之廣告均應(yīng)切合實際，尤應(yīng)注意廣告格調(diào)的高雅，并應(yīng)避免可能導(dǎo)致誤解言詞。
    廣告中如果列有最低收費標(biāo)準(zhǔn)，應(yīng)該肯定而明確地指出最低標(biāo)準(zhǔn)，不可含糊其辭。
    代理人為其酒店服務(wù)時，不可在言詞上明示或暗示各家酒店的相互比較情況。
    代理人與顧客之間的往來關(guān)系，北京酒店VI設(shè)計應(yīng)當(dāng)予以尊重。在以后的生意中，即使酒店可以直接向該顧客銷售產(chǎn)品，仍應(yīng)當(dāng)通過代理人處理。
    代理人有義務(wù)展示或分發(fā)酒店提供的小冊子或其他類似的廣告宣傳品。
    4.一般條款
    代理人與酒店之間的關(guān)系應(yīng)維持營業(yè)上的道德標(biāo)準(zhǔn)，對方對于顧客或社會大眾亦應(yīng)如此。
    如果酒店委托的代理人并非美國旅行社協(xié)會的會員，且其待遇較其會員優(yōu)厚，則會員亦有權(quán)享受此種同等待遇。
    5.爭執(zhí)
    雙方如有任何爭執(zhí)，包括傭金的爭執(zhí)在內(nèi)，可由酒店將爭執(zhí)事項提交酒店協(xié)會，并有代理人將爭執(zhí)事項提交旅行社協(xié)會共同調(diào)解。
    酒店對代理人如有索賠的要求，或代理人對酒店有此要求，均應(yīng)于合理的時間提出。  

Want to hotel marketing to do a better job? Learn the operation of hotels and travel agents specification
With a travel agency operational standards
    At present, China between hotels and travel agencies there is no operational standards, but the specification is a trend from the system to ensure that our mutual interests and cooperation, but also to facilitate supervision. American Society of Travel Agents to establish business relationship with the operational standards of a hotel would like to put forward some principles can also provide a useful reference for China to develop a similar system.
    Charges and booking
    The hotel should be ready to develop and publish a List of charges, the highest and lowest amount of fees listed in a variety of rooms and other services. The list of charges should be applied to all customers, whether he is a direct booking through travel agents booking. Already published a list of charges should be strictly adhered to, until the new list of published date, or until the agent notified in writing to change the charges so far.
    Travel agent or agents only in accordance with the provisions of the hotel charges the offer and sell, but as a result of the actual needs or the needs of customers or customer requirements, they can be exempted from such standards and restrictions to accept the booking.
    Agents to accept the reservation request directly with the hotel on behalf of or his authorized representative. Reservations required communication costs, borne by agents such as the oil capital, telegraph and telephone fees. Hotel booking request shall immediately be answered, the best possible reply within 24 hours.
    2 commission
    The agent commission is 10% of sales in accordance with the prescribed standards of the hotel.
    Hotel for the agent whether it should extract of a sales commission have any questions, the agent shall present conclusive evidence to prove that he has in the sales force. The records of the sales made by correspondence, telephone or telegraph may be used as concrete evidence, do not just empty words controversy.
    All moneys received by the agent on behalf of the hotel shall, after deducting the commission should have immediately listing the hotel. If the hotel has already agreed to the agent of the collection of accounts receivable may be temporarily recorded in the receipt of the single, actual returns to the funds depending upon the time of the agreement sent later.
    Service agents, all monies, if the hotel on their own direct charge to the agent should get the commission, the hotel should be settled within thirty days after payment paid to an agent.
    3 Advertising
    Both the hotel and the agent of the ads should be realistic, especially should pay attention to advertising style is elegant, and should be avoided that may lead to misunderstanding of words.
    The ad listed the minimum fee, must be affirmed and clearly pointed out that the minimum standards can not be vague.
    Agent for its hotel services, can not express in words or implied by each hotel comparison.
    Exchanges between the agent and customer, the hotel should be respected. Future business, even if the hotel directly to the customer sell their products, should still be an agent processing.
    Agent obliged to display or pamphlet provided by the distribution of hotel or other similar advertising materials.
    (4) General Terms and Conditions
    The relationship between the agent and the hotel should maintain ethical standards in business, the other customers or the general public should also be.
    The hotel commissioned agent is not a member of the American Society of Travel Agents, and its treatment of its members favorable, then the member is also entitled to such equal treatment.
    5. Dispute
    Both sides if there is any dispute, including commission disputes, including by the hotel will dispute the matters submitted to Hotel Association, and the agent will dispute the matter to the Association of Travel Agents common mediation.
    Hotel If an agent claims, or agent of the hotel, this requirement shall be in a reasonable period of time.