如何塑造好的酒店形象呢？形象設計是酒店品牌樹立的過程
1.形象設計
    形象設計，是酒店品牌策劃的基本環(huán)節(jié)。任何酒店的策劃，必須明確應該以什么形象向目標消費群體展示和傳達信息。通常的做法就是全面導入CIS（或CI）戰(zhàn)略。CIS是企業(yè)形象識別標志的英文縮寫。企業(yè)形象標識就像人的外觀特征，我們可以用它來識別特定的企業(yè)，如：酒店的徽號、建筑、中英文店名、環(huán)境導航系統(tǒng)等，都是酒店的形象識別體系，這是一個不能分離的整體，環(huán)環(huán)相扣，細致入微。
    酒店通過導入CIS戰(zhàn)略，突出企業(yè)的形象，又增強企業(yè)的凝聚力，對外樹立酒店個性化的市場定位和良好的企業(yè)形象，提高企業(yè)在市場的競爭能力，再通過各種識別系統(tǒng)把酒店高標準的管理和服務信息傳遞給目標受眾。
2.服務構建
    服務構建是實現(xiàn)品牌樹立的核心工作內(nèi)容，以建立服務質(zhì)量管理體系作為品牌的保證。因為品牌靠產(chǎn)品（服務）來維護，而酒店的產(chǎn)品就是服務，酒店服務質(zhì)量的控制永遠是品牌的可靠保障和首要任務，沒有服務就沒有酒店品牌的生存價值。
    要在酒店全體員工中樹立全方位的全員服務質(zhì)量管理意識，實行全面服務質(zhì)量管理，建立完善的服務質(zhì)量標準體系和保證體系，加強服務質(zhì)量控制和達成。使服務這種無形化的產(chǎn)品做到有標準、可控制。
3.品牌推廣
    品牌建立以后，要在公眾心中強化品牌意識，就要進行品牌營銷，加強品牌的傳播和推廣。要保證品牌營銷推廣的全面實施，必須樹立全員品牌意識，保證全員參與的主動性、積極性、創(chuàng)造性，因為品牌的樹立是一個長期積淀的過程，要積累每一個員工在每一個工作環(huán)節(jié)的完美表現(xiàn)，才會逐漸在市場上樹立起品牌。品牌樹立以后，還要不斷強化酒店品牌設計意識，維護企業(yè)的形象（包括識別形象、員工形象、服務形象等等）。我們要吧形象展示給市場，展示給客人，讓他們?nèi)プR別，記住酒店。
4.維護發(fā)展
    在激烈的市場競爭中，創(chuàng)業(yè)難守業(yè)更難。酒店品牌一旦樹立，必須懂得呵護，學會珍惜，學會愛護。同時，好要懂得如何繼續(xù)拓展，這就是品牌延伸策略。針對酒店市場上出現(xiàn)的商機，不斷設計新的產(chǎn)品（服務），實現(xiàn)服務品牌的不斷更新和拓展，留住客戶，保證品牌的忠誠度。
   
 
How to build a good image of the hotel? Image Design is a process of hotel branding
1 Image Design
    Image design, the basic aspects of the hotel brand planned. The planning of any hotel, must be clear what the image should show to target consumer groups and convey information. The usual practice is that the full import of the CIS (or CI) strategy. CIS is the abbreviation of the corporate image identification. Corporate identity is like the appearance of characteristics, we can use it to identify a specific enterprise, such as: the emblem of the hotel building, in both Chinese and English name, environment, navigation systems, etc., are the hotel's image recognition system, one can not be separated overall, interlocking nuanced.
    Hotels by importing the CIS strategy, a prominent corporate image, enhance the cohesion and external to establish a Hotel personalized market positioning and a good corporate image, improve the competitiveness of enterprises in the market, through a variety of identification systems a high standard hotel management and service information to the target audience.
(2) services to build
    Services to build the core branding work to establish a guarantee of service quality management system as a brand. Brands by product (service) to maintain the hotel product is service, hotel service quality control is always the reliable protection of the brand and the primary task, there is no service and there is no survival value of hotel brands.
    To establish a full range of full service awareness of quality management in the hotel staff, the implementation of the comprehensive quality of service management, improve the quality of service standard system and guarantee system, and enhance service quality control and reach. Services such intangible products to achieve the standard, can be controlled.
(3) branding
    Brand-building to strengthen brand awareness in the public mind, it is necessary to brand marketing, dissemination and promotion of the brand. To ensure the full implementation of brand marketing, we must foster the full brand awareness, to ensure full participation in the initiative, enthusiasm, creativity, brand building is a long-term accumulation process, the accumulation of every employee in every aspect of work perfect performance, and then gradually establish a brand in the market. Branding, but also continue to strengthen brand awareness, maintain the corporate image (including the identification image, the image of employees, service image, etc.). Display the image we want it to market, show it to guests and allow them to recognize, remember the hotel.
(4) maintain the development of
    In the fierce market competition, difficult to venture till more. Hotel brands to establish, we must know how to care learn to treasure, learn to love. At the same time, it is good to know how to continue to expand, which is the brand extension strategy. Business opportunities in the hotel market, and constantly design new products (services), service brand continues to update and expand, retain customers, to ensure brand loyalty.