酒店市場營銷不斷更新酒店新產品的類型

1.全新產品

    這種產品在市場上從未出現過，是為了滿足人們新的消費需求，開拓全新的市場而生產的。在現代酒店業中，全新的產品往往運用了高科技手段，開發的角度可以是一些新的功能性的設施、設備的運用，比如完全依靠環保能元運轉的酒店，或者是新的產品組合，如何價住宿產品的出現，還有新的管理模式的運用等。這類產品研發費用高，投入了大量的人力物力，能否被市場所接受卻是個未知數，所以開發全新產品是具有一定風險性的。這類產品占所有新產品的10%。

2.新產品線

    這種產品是指在其他酒店已經運用而在本酒店尚未開發運用的產品。當其他酒店的產品在市場上取得較好的經濟效益，本酒店VI設計就可以根據現有條件，將產品線適當調整，仿制其他酒店的產品，利用其他酒店為產品做的宣傳，擴大自己的市場銷售。這類產品占整個新產品比重的20%左右。

3.現行產品的增補品

    在現有的產品線上增加的品種。如錦江酒店集團，創業時期經營餐飲業為主，后來逐漸增加了住宿業、旅游業和娛樂業。原來錦江集團的住宿業以經營高級酒店為主，后來為適應市場的需求，增加了錦江之星這個經濟型酒店品牌，達到了擴大客源，占領更多市場的效果。這類產品占整個新產品比重26%。

4.現行產品的改進更新

    在原有產品的基礎上，不進行完全的改革，只是在局部形式上進行調整改變，式新產品原有性能更豐富，滿足顧客不斷改變的新的消費需求。比如酒店餐廳不斷推出新的菜肴，娛樂場所延長營業時間等。這類新產品占整個尋產品的33%。

5.降低檔次經營的產品

    酒店向客人提供與原來產品類似的產品，但努力使成本降低，從而降低產品檔次，使之能被更多的顧客接受。這類產品占整個新產品的11%。
Hotel marketing is constantly updated hotel new product type
(1) new product
    This product in the market has never appeared, in order to meet people's new consumer demand, and reach new markets and production. In the modern hotel industry, new products tend to use high-tech means, the point of view of the development of the use of some new features of the facilities, equipment, for example, rely entirely on environmental protection can operate the hotel, or a new product portfolio how the price of accommodation products, as well as the use of the new management model. Type of product research and development costs, put a lot of manpower and resources, whether accepted by the market but it is unknown, so the development of new products with a certain risk. These products accounted for 10% of all new products.
2 new product lines
    This product is yet to be developed to use the product in the hotel have been used in other hotels. Other hotel products in the market to achieve better economic efficiency, the hotel can be based on existing conditions, the product line appropriate adjustments, imitation products in other hotels, the use of the other hotels do publicity for the product, to expand their market . These products account for about 20% of the proportion of new products.
The addition of products of the three current products
    Increase the variety in the existing product line. Mainly operating food and beverage industry such as the Jin Jiang Hotel Group, the pioneering days, then gradually increase the lodging industry, tourism and recreation. Original Jinjiang Group accommodation industry to operate the luxury hotels, and later to adapt to market demand, an increase of Jinjiang Inn budget hotel brand, reaching broaden the customer base, occupying the effect of the market. These products accounted for 26% of the proportion of the entire new product.
Existing products improve and update
    On the basis of the original product, not completely reform only in the local formal to be adjusted to change the type of new products original performance to meet customers' changing consumer demand. Such as the hotel restaurant has introduced new dishes, entertainment extension of trading hours. Such new products accounted for 33% of the entire look for the product.
5 lower grade business products
    The hotel offers a similar product with the original product, but efforts to reduce the cost, thereby reducing the grade of products, enabling it to be more customer acceptance. These products accounted for 11% of the entire new product.