酒店新產(chǎn)品的新設(shè)計(jì)、新構(gòu)思、新設(shè)想開發(fā)程序
1.構(gòu)想
    對未來新產(chǎn)品的一些初步設(shè)計(jì)、構(gòu)思、設(shè)想，通過書面的形式描繪出來，包括對新產(chǎn)品將開展的酒店市場營銷活動(dòng)的計(jì)劃。
2.篩選
    構(gòu)想只是一個(gè)初步的設(shè)想，可以由很多，但很多構(gòu)想是不能付諸行動(dòng)的。酒店可以根據(jù)自身的條件，包括人員素質(zhì)、原有產(chǎn)品基礎(chǔ)、現(xiàn)有資金、管理制度等，也包括酒店所處的市場外部環(huán)境，包括市場需求、市場供應(yīng)商、市場競爭等方面，要綜合衡量，逐個(gè)篩選，慎重作出決定。
3.形成產(chǎn)品概念
    將新產(chǎn)品概念化，就是要把對新產(chǎn)品的構(gòu)想具體化，用文字、圖形、模型、試驗(yàn)品將產(chǎn)品表現(xiàn)出來。新產(chǎn)品具體化后就可以 進(jìn)行測試，測試新產(chǎn)品對酒店內(nèi)部條件和外部環(huán)境的適應(yīng)性，以及目標(biāo)顧客對新產(chǎn)品的反應(yīng)。通過測試在最初篩選的幾個(gè)構(gòu)想中確定一個(gè)最佳產(chǎn)品概念。
4.制定營銷策略
    在選定最佳產(chǎn)品概念后，酒店?duì)I銷人員就要針對新產(chǎn)品制定相應(yīng)的營銷策略：包括分析目標(biāo)市場規(guī)模、市場結(jié)構(gòu)、產(chǎn)品的市場定位、消費(fèi)者行為特點(diǎn)、預(yù)計(jì)銷售量和市場占有率等。制定新產(chǎn)品的價(jià)格、選擇分銷渠道、促銷手段，并做好營銷預(yù)算。
5.商業(yè)分析
    商業(yè)分析是對新產(chǎn)品在市場中的適應(yīng)性和發(fā)展能力的預(yù)測。預(yù)測的內(nèi)容包括產(chǎn)品的銷售量、成本、利潤和收益率。這些不僅需要描述，更需要精確的數(shù)字計(jì)算和市場調(diào)查，得出確切的結(jié)果。這項(xiàng)工作需要科學(xué)的開發(fā)技術(shù)和市場研究，并結(jié)合新產(chǎn)品上市后實(shí)際情況進(jìn)行分析。經(jīng)過商業(yè)分析，確定該新產(chǎn)品又開發(fā)價(jià)值，就可以進(jìn)入正式的實(shí)際開發(fā)階段。
6.產(chǎn)品分析
    新產(chǎn)品要嚴(yán)格按照產(chǎn)品概念描述的去開發(fā)，并嚴(yán)格控制開發(fā)成本，按照商業(yè)分析出來的數(shù)據(jù)去實(shí)施，否則前邊制定的營銷策略和商業(yè)分析不能起到指導(dǎo)性作用。酒店產(chǎn)品作為服務(wù)性產(chǎn)品，開發(fā)時(shí)不僅要注意產(chǎn)品實(shí)體的效果，更要注意服務(wù)在實(shí)際運(yùn)轉(zhuǎn)中與各部門各方面的協(xié)調(diào)，確保酒店新產(chǎn)品的運(yùn)轉(zhuǎn)順利。
7.市場試銷
    新的酒店產(chǎn)品是否能被顧客接受，產(chǎn)品的生產(chǎn)運(yùn)轉(zhuǎn)是否順利有序都需要在小范圍內(nèi)試銷。產(chǎn)品試銷一方面可以觀察顧客對新產(chǎn)品的接受程度，從顧客那里得到對產(chǎn)品的評(píng)價(jià)，對不足的地方進(jìn)行修改和提高。另一方面對自身提供產(chǎn)品的能力也可以進(jìn)行測試，酒店自身的內(nèi)外部條件是否適應(yīng)新產(chǎn)品的供給要求，哪些方面還需要協(xié)調(diào)。再者可以對商業(yè)分析的內(nèi)容進(jìn)行核對，看商業(yè)分析的結(jié)果是否符合實(shí)際經(jīng)營狀況，是否需要調(diào)整。
8.正式上市
    新產(chǎn)品在試銷中取得顧客良好的評(píng)價(jià)和反應(yīng)，并且潛在的顧客群比較龐大時(shí)，則可以決定上市。上市要取得成功，首先要選好上市的時(shí)機(jī)。往往競爭誰就能占有更大的市場。上市時(shí)營銷策略的選擇和實(shí)施要更針對最佳的目標(biāo)顧客群，以競爭到最有影響力的顧客。

New hotel products, new designs, new ideas, new vision of the development process
1. Idea
    New products in the future some of the preliminary design, ideas, assumptions, portrayed by writing, including marketing activities to be carried out on new product plans.
2 Screening
    The idea is only a preliminary idea, by many, but a lot of vision can not be put into action. Hotel according to its own conditions, including the quality of personnel, the original product base, the available funds, the management system, including the hotel market in which the external environment, including market demand, market suppliers, market competition, to be a comprehensive measure by screening, and carefully make a decision.
(3) the formation of the product concept
    New product conceptualization, the idea is to bring new products, text, graphics, model, test products, the products shown. Specific new product after the test, test new products on the adaptability of the hotel internal conditions and external environment, as well as the target customer reactions to new products. Test to determine an optimal product concept idea of ??the initial screening.
(4) develop marketing strategies
    Best product concept is selected, the hotel marketing staff necessary to develop appropriate marketing strategies for new products: including an analysis of the target market size, market structure, market positioning, consumer behavior characteristics, expected sales volume and market share . To develop new products, price, select distribution channels, promotions, and make the marketing budget.
(5) business analysis
    Business analysis is the prediction of adaptability and development of new products in the market. The forecast includes product sales, costs, profits and yields. These not only need to describe, more accurate figures and market surveys, the exact results. This work requires the development of science technology and market research and analysis combined with the actual situation in the market for new products. Business analysis, to determine the new product development value, you can enter the formal development stage.
6. Product analysis
    New products must be strictly in accordance with the product concept to describe to develop, and strict control of development costs, in accordance with the business analysis data to implement, or front to develop the marketing strategy and business analysis can not play a guiding role. Hotel product as a service product development should not only pay attention to the effect of product entities, but also pay attention to the service in practical operation in coordination with various departments to ensure the smooth operation of the hotel new products.
7 market test marketing
    New hotel whether it be customer acceptance, production is functioning smoothly and orderly in a small area to test market. Product test marketing on the one hand to observe the degree of customer acceptance of new products, and evaluation of the product to modify and improve the shortage of local customers. The other hand, their own ability to provide products for testing, the hotel's own internal and external conditions to meet the supply requirements of the new product, which also need to coordinate. Furthermore, to check the contents of the business analysis, to see business analysis results are in line with actual operating conditions, the need for adjustment.
8 officially listed
    The new product test marketing in a customer a good evaluation and response, and a huge potential customer base, you can decide the listing. Listed to be successful, we must first choose the right timing of listing. Often competition to who can occupy a larger market. The listing of the selection and implementation of marketing strategies for the best target customer base, competition to the most influential customers.