喜歡吃包子嗎？在市場(chǎng)營銷中包子也受到危機(jī)感。
北方包子杭州受挫
    當(dāng)杭州某大酒樓創(chuàng)下日銷包子一萬多個(gè)的新紀(jì)錄時(shí)，杭州市場(chǎng)營銷令一家包子店（天津某餐飲集團(tuán)在杭州開設(shè)的分店）卻將樓下2/3的營業(yè)面積出讓給某一服裝企業(yè)。盡管營業(yè)面積已縮小，但該店經(jīng)營依然慘淡，生意日漸衰退。
    天津某餐飲集團(tuán)所擁有的包子品牌也是一個(gè)百年老字號(hào)，在國內(nèi)赫赫有名，尤其在我國北方更具號(hào)召力，但它為何在杭州受到冷遇呢？
    該包子店地處杭州商業(yè)黃金地段，包子當(dāng)然正宗，并以其鮮明的特色（薄皮、水餃、滋味鮮美，咬一口汁水橫流）亨譽(yù)神州。值得指出的事該包子店在杭州受挫的原因恰恰就是它自身的鮮明特色。
    首先，該包子不合杭州市民的口味。這種包子餡比較油膩，而杭州市民大多口味清淡因此很少有人將包子作為經(jīng)常性快餐食品來享用。
    其次，該包子不合杭州人的生活習(xí)慣。北方人把包子作為主食，而杭州人把包子當(dāng)作一種便捷的快餐對(duì)待，為趕時(shí)間，往往邊吃邊趕路，即使不趕時(shí)間，也有邊吃邊逛的習(xí)慣。而這種包子由于水餡、薄皮，咬則流汁，所以不能拿在手里吃，只能坐下來，用筷子夾著吃。
    與這種北方包子形成鮮明對(duì)比的是杭州某大酒樓的“南方大包”。這種大包只是把以往的做法發(fā)展一下。面粉全用進(jìn)口的紫蘭花粉，改進(jìn)了發(fā)酵工藝，餡料做點(diǎn)改動(dòng)，效果卻出乎意料地好，深受杭州廣大消費(fèi)者歡迎，甚至引得顧客排長對(duì)購買。為了進(jìn)一步適應(yīng)市場(chǎng)需要，南方大包生產(chǎn)中心還根據(jù)不同時(shí)令、不同消費(fèi)層次，推出了不同規(guī)格的系列品種，創(chuàng)新了一批小型化的點(diǎn)心品種，成為各賓館、飯店、酒家、家庭的新選擇。經(jīng)過幾年的發(fā)展，“南方大包”以統(tǒng)一配方、統(tǒng)一標(biāo)準(zhǔn)、統(tǒng)一價(jià)格為基本要求，在杭州發(fā)展了百余家銷售點(diǎn)，在全國各地發(fā)展聯(lián)營企業(yè)達(dá)20多家。
Like the bun? The buns marketing has also been a sense of crisis.
North buns Hangzhou setback
      When a large restaurant in Hangzhou record sales buns a new record of more than 10,000, Hangzhou to make a bun shop (opened a restaurant group in Tianjin, Hangzhou branch) puts downstairs 2/3 of the business area to sell to a garment enterprises . Business area has been reduced, but the store operation is still bleak, business is deteriorating.
    The buns brand is owned by a restaurant group a hundred years old, well-known in the country, especially in northern China more appeal, but it is why Hangzhou shrift it?
    The bun shop is located in Hangzhou prime commercial, steamed buns, of course authentic, and its distinct characteristics (thin-skinned dumplings taste delicious bite juice cross-flow) Hang reputation Divine. Is worth noting that the matter of the bun shop in Hangzhou frustrated precisely because its own distinctive features.
    First, the buns not to the taste of Hangzhou citizens. Buns stuffed greasy, Hangzhou people mostly light taste, and therefore few people will be buns as a regular fast food to enjoy.
    Secondly, the buns is not to the habits of the people of Hangzhou. Northerners the buns as a staple food, Hangzhou buns as a convenient fast-food treat, often while eating in a hurry, hurry, even if not in a hurry, ate and shopping habits. This buns due to water filling, thin-skinned, bite then the flow of juice, so you can not eat in his hand, only to sit down, to eat with chopsticks.
    In sharp contrast to this north buns is a large restaurant in Hangzhou Southern package ". This package is just past practice development. Whole wheat flour with imported purple orchid pollen, to improve the fermentation process, and fillings do change, the effect is surprisingly good, welcomed by the vast number of consumers in Hangzhou, and even attracted customers platoon leader on the purchase. To further meet the needs of the market, the South big bag production centers according to different season, different levels of consumption, the introduction of a series of varieties of different specifications, innovation and a number of small snacks varieties to become the new choice of guesthouses, hotels, restaurants, family . After several years of development, the Southern package with uniform formulations, uniform standards, uniform price for the basic requirements for development in Hangzhou, a hundred points of sale amounted to more than 20 associates across the country.