酒店VI設(shè)計(jì)問卷的調(diào)查技巧！
1.事實(shí)性問題
    事實(shí)性問題主要是要求應(yīng)答者回答一些有關(guān)事實(shí)的問題。例如：你通常什么時(shí)候看電視？
    事實(shí)性問題的主要目的在于求取事實(shí)資料，因此問題中的字眼定義必須清楚，讓應(yīng)答者了解后能正確回答。
    市場(chǎng)調(diào)查中，許多問題均屬“事實(shí)性問題”，例如應(yīng)答者個(gè)人的子資料：職業(yè)、收入、家庭狀況、居住環(huán)境、教育程度等。這些問題又稱為“分類性問題”，因?yàn)榭筛鶕?jù)所獲得的資料而將應(yīng)答者分類。在問卷之中，通常將事實(shí)性問題放在后邊，以免應(yīng)答者在回答有關(guān)個(gè)人的問題時(shí)有所顧忌，因而影響以后的答案。如果抽樣方法是采用配額抽樣，則分類性問題應(yīng)置于問卷之首，否則不知道應(yīng)答者是否符合樣本多規(guī)定的條件。
2.意見性的問題
    在問卷中，往往會(huì)詢問應(yīng)答者一些有關(guān)意見或態(tài)度的問題。
    例如：你是否喜歡XX酒店？
    意見性問題事實(shí)上即態(tài)度調(diào)查問題。應(yīng)答者是否愿意表達(dá)他真正的態(tài)度，固然要考慮，而態(tài)度強(qiáng)度亦有不同，如何從答案中衡量其強(qiáng)弱，顯然也是一個(gè)需要解決的問題。通常而言，應(yīng)答者會(huì)受到問題所用字眼和問題次序的影響，作出不同反應(yīng)，因而答案也有所部同。對(duì)于事實(shí)性問題，可將答案與已知資料加以比較。但在意見性問題方面則較難作比較工作，因應(yīng)答者對(duì)同樣問題所作的反應(yīng)各不相同，因此意見性問題的設(shè)計(jì)遠(yuǎn)較事實(shí)性問題困難。這種問題通常有兩種處理方法：其一是對(duì)意見性問題的答案只用百分比表示，例如有的應(yīng)答者同意某一看法等等；另一方法則旨在衡量應(yīng)答者的態(tài)度，故可將答案化成分?jǐn)?shù)。
3.困窟性問題
    困窟性問題時(shí)指應(yīng)答者不愿在調(diào)查員面前作答的某些問題，比如關(guān)于私人的問題，或不為一般社會(huì)道德所接納的行為、態(tài)度，或?qū)儆械K聲譽(yù)的問題。例如：平均說來，每個(gè)月你打幾次麻將？如果你的汽車是分期購(gòu)買的，一共分多少期？你是否向銀行抵押借款購(gòu)股票？除了你工作收入外，尚有其他收入嗎？
    如果一定要想獲得困窟性問題的答案，又避免應(yīng)答作不真實(shí)回答，可采用以下方法：
    （1）間接問題法。不直接詢問應(yīng)答者對(duì)某事項(xiàng)的觀點(diǎn)，而改蚊他認(rèn)為其他該事項(xiàng)的看法如何。
    例如：用間接問題旨在套取應(yīng)答認(rèn)為是旁人的觀點(diǎn)。所以在他回答后，應(yīng)立即再加上問題：“你同他們的看法是否一樣？”
    （2）卡片整理法。將困窟性問題的答案分為“是”與“否”兩類，調(diào)查員可暫時(shí)走開，讓應(yīng)答者自己取卡片投入箱中，以減低困窟氣氛。應(yīng)答者在無調(diào)查員注視的情況下，選取正確答案的可能性會(huì)提高不少。
    （3）隨機(jī)反應(yīng)法。根據(jù)隨機(jī)反應(yīng)法，可估計(jì)出回答困窟問題的人數(shù)。
    （4）斷定性問題。有些問題時(shí)先假定應(yīng)答者已有該種態(tài)度或行為。
     例如：你每天抽多少支香煙？事實(shí)上該應(yīng)答者極可能根本不抽煙，這種問題則為斷定性問題。正確處理這種問題的方法是在斷定性問題之前加一條“過濾”問題。
     例如：你抽煙嗎？
     如果應(yīng)答者回答“是”，用斷定性問題繼續(xù)問下去才有意義，否則在過濾問題后就應(yīng)停止。
    （5）假設(shè)性問題。有許多問題時(shí)先假定意中情況，然后詢問應(yīng)答者在該種情況下，他會(huì)采取什么行動(dòng)。
     例如：如果XX酒店房?jī)r(jià)漲價(jià)至500元/間·天，你是否將改看另一家未漲價(jià)的酒店？
     如果XX酒店房間跌價(jià)，你是否愿意入住？
     你是否愿意加薪？
     你是否贊成酒店VI設(shè)計(jì)改善服務(wù)？
     以上皆屬假設(shè)性問題，應(yīng)答者對(duì)這種問題多數(shù)會(huì)答“是”。這種探測(cè)應(yīng)答者未來行為的問題，應(yīng)答者的答案事實(shí)上沒有多大意義，因?yàn)槎鄶?shù)人都愿意嘗試一種新東西，或獲得一些新經(jīng)驗(yàn)。
 Hotel VI to design the questionnaire investigation skills!
A fact
    The factual problem is to ask respondents to answer some question of fact. For example: When do you usually watch TV?
    The main purpose of the factual problem is to strike the factual information, so the words in the problem definition must be clear, respondents to understand the correct answer.
    Market research, many questions are factual questions, such as responder individuals subfolders: occupation, income, family status, living environment, education degree. These problems, also known as "classification problems", according to information obtained by the respondents classified. In the questionnaire, usually the factual issues on the back so as not to answer in the answer to the issue of personal scruples, thus affecting subsequent answer. If the sampling method is the use of quota sampling, classification issues should be placed in the questionnaire first, otherwise do not know whether the respondents meet the sample conditions.
(2) observations of the problem
    Often asked in the questionnaire, some of the views or attitudes of the respondents.
    For example: Do you like XX Hotel?
    Views on issues is a matter of fact, namely the attitude survey questions. Obviously also a need to be resolved whether the respondents were willing to express his real attitude, of course, to consider the attitude strength have different measure of its strength from the answers. Generally speaking, the respondents will be problems with the wording and the order, and react differently, and therefore the answer has also been the Department of For factual questions, answers with known data can be compared. Views on sexual issues is more difficult to make work, the response by the respondents on the same problem, so the views of issues design than the fact that difficult problems. This problem is usually handled in two ways: one is the answer to the issues of the views expressed as a percentage, for example, some respondents to agree with a view, and so; the other rules designed to measure the attitude of the respondents, it can be The answer turned into scores.
3 trapped Cave sexual problems
    Trapped Cave of sexual problems, the respondents do not want to answer in front of the investigators on certain issues, such as personal problems, or not accepted by the general social and moral behavior, attitude, or is hindered reputation. For example: on average, every month you play a few times mahjong? If your car is a hire purchase, is divided into how many? You to purchase a share of Bank Secured loans? In addition to your income from work, there are other income?
    If you must find the answers to trapped Cave sexual problems, but also to avoid answering for false to answer the following methods can be used:
    (1) indirect method. Not directly ask the respondents' views on a matter, instead of mosquito views on how the matter.
    For example: the problem indirectly aimed at taking the response considered to be the point of view of others. So he answered, should be immediately coupled with the question: "you with their views?"
    (2) The card sorting method. Trapped the answer to the question of the cave is divided into "yes" and "no" categories, the investigators may be temporarily away, so that the respondents take the card to put into the box, in order to reduce the hardship of the cave atmosphere. Respondents investigators watched case, the possibility to select the correct answer will increase a lot.
    (3) random reaction. According to the random reaction, we can estimate the number of people to answer the problem of trapped cave.
    (4) concluded that problem. Some problems to assume that the respondents have been the kind of attitude or behavior.
     For example: Do you smoke a day how many cigarettes? The fact that respondents are most likely to simply not smoke, this problem was to conclude that sexual problems. The correct way to deal with this problem is to conclude that sexual problems before plus a "filter" problem.
     For example: Do you smoke?
     If respondents answered "yes", continue to ask it makes sense to conclude that sexual issues should be stopped, otherwise in the filtering problem after.
    (5) hypothetical questions. There are many issues to assume that Italy, and then asked the respondents in that case, he will take what action.
     For example: If the XX hotel prices prices to 500 yuan / room, you will change to look at another hotel prices?
     XX hotel room for decline in value, are you willing to stay?
     Are you willing to raise?
     Do you agree that the hotel VI design to improve their services?
     All of the above is a hypothetical question, respondents to this problem the majority of "yes". This to detect the future behavior of the respondents, the answers of the respondents in fact did not make much sense, because most people are willing to try something new, or get some new experiences.