林芝酒店標(biāo)牌超越他們林芝酒店設(shè)計關(guān)系林芝酒店設(shè)計公司能性賣滑雪嗎?

Posted on貼在 November 1, 20102010年11月1日||Category:類別: Branding品牌

Sex sells—or so we are told. 所以我們說sells-or性。However, will sex sell anything? 然而,將性出售任何?Barely dressed women in Burton advertisements have recently created quite an uproar, but they seem to be the latest in a long line of modern sexy ski marketing. 婦女幾乎不穿伯頓廣告最近創(chuàng)造了很亂,但他們似乎是最新的一長排的現(xiàn)代性感的滑雪銷售。In a recent ad campaign, well known ski在最近的一個廣告宣傳活動,眾所周知的滑雪brand品牌Lange is also using sex to sell their products, particularly their ski boots.蘭格也在用性來銷售他們的產(chǎn)品,特別是他們的滑雪靴。

In the photo used by Lnage and printed in numerous industry magazines, a barely dressed Maria Riesch is shown posing suggestively while wearing a pair of Lange Ski boots. 在這張照片使用,在眾多的工業(yè)Lnage印刷雜志,一個幾乎沒有穿Riesch推測顯示瑪麗亞姿勢而戴著一副蘭格的滑雪鞋。These are not just any boots, but the exact model that she wore on the World Cup Circuit. 這不僅僅是任何的靴子,但確切的模式,她穿著在世界杯上的電路。She personally was involved in testing these boots so the attachment to them likely goes beyond her financial relationship with the ski company.林芝酒店設(shè)計她親自參與了測試這些靴子所以附件可能林芝酒店標(biāo)牌超越他們林芝酒店設(shè)計關(guān)系公司。滑雪

Is sex going to sell in this circumstance? 是性去賣在這種情況下嗎?This ad clearly ties the brand, its這個廣告的品牌,它明顯地聯(lián)系logo design標(biāo)志設(shè)計, and this winning skier together in the minds of viewers. 滑雪者,這在一起贏得觀眾的思維。This will give the company a good chance at success. 這將給公司一個很好的機(jī)會的成功率。In fact, the talk and media attention given to the ads will likely only serve to increase their efficacy. 事實(shí)上,說話聲和媒體的注意給廣告可能只會增加他們的功效。However racy, this is hardly the most sexual example of ski marketing we have seen lately.然而,這是不地道的最性的例子,我們已經(jīng)看到了滑雪市場了。