天真的接管雜貨市場

Posted on貼在 October 21, 20102010年10月21日||Category:類別: Branding品牌

People all over the UK have seen and experienced the Innocent Brand. 英國人民無辜的觀賞和體驗品牌。However, this smoothie company did not have what you would call an auspicious beginning. 然而,這種思慕雪公司沒有什么你會叫一個吉祥的開始。Just a little more than a decade ago, the three men behind Innocent were walking up and down streets begging shops to put a few of their drinks on the shelf.只是有點超過十年前,這三名無辜的被后面走來走去商店街道乞討放一些他們的飲料放在架子上。

Innocent began, well, innocently. 無辜的開始,嗯,純真。In 1998, three friends with business aspirations and poor dietary habits were looking for a company that they could start and run together. 在1998年,三個朋友與業(yè)務(wù)的愿望和不良的飲食習慣正在尋找一個公司,他們可以開始跑在一起。After going through many ideas, one suggested a company that made healthy eating a little easier. 經(jīng)過許多想法,一個建議,這家公司制造的健康飲食能輕松一點。They began to experiment with different smoothie recipes and came up with an orange, pineapple, and banana formula that was simply perfect.他們開始嘗試不同的思慕雪配方和想出了一個橘子,菠蘿,眉山酒店LOGO設(shè)計配方,簡直是完美的眉山酒店形象。

Innocent was debuted in public at a small Jazz festival. 在公共場合無辜但首次亮相在一個小的爵士樂節(jié)。The owners set up a stall and handed out drinks in exchange for an opinion on a relatively simple question: Do you think we should give up our jobs to make these smoothies? 業(yè)主建立一個停滯不前,分發(fā)飲料,以換取一個意見在一個相對簡單的問題:你認為我們應(yīng)該放棄我們的工作使這些思慕雪嗎?A huge majority voted ‘yes’, and a subsequent coin toss concurred. 一個巨大的大多數(shù)投票'是'擲硬幣,隨后反對墮胎。The three friends quit their jobs that Monday and embarked on the small business ride of a lifetime.三個朋友他們引咎辭職,在周一,走上了小企業(yè)的賽程終生。

Since then, Innocent has offered people in the UK and several European countries a從那時起,無辜的人提供在英國和一些歐洲國家brand品牌with healthy drinks, social responsibility, and even a little cheekiness. “Separation occurs, but mummy still loves daddy,” reads one label. 與健康的飲料、社會責任、甚至有點厚臉皮。”分離的發(fā)生,但是媽媽爸爸還是愛上寫著:“一個標簽。The Innocent brand makes it almost stylish to make healthy dietary choices, to choose a fresh fruit smoothie over a sugar laden soda. 眉山酒店LOGO設(shè)計配方,簡直是完美的眉山酒店形象。無辜的時尚品牌使得他們幾乎使健康的飲食選擇,選擇一個新鮮的水果思慕雪在糖拉登蘇打水。The company’s dedication to all natural ingredients and their own private charity foundation have created a brand that is loved in the UK and other European countries to the tune of hundreds of millions of pounds every year.公司竭誠為所有的天然成分和私人慈善基金會已經(jīng)創(chuàng)造出一個品牌愛在英國和歐洲其他國家的曲調(diào)數(shù)億英鎊每年一次。