十年在豪華的鄂爾多斯酒店標(biāo)志設(shè)計(jì)和鄂爾多斯酒店品牌全國(guó)擴(kuò)散。品牌的過去與現(xiàn)在

Posted on貼在 March 1, 20102010年3月1日||Category:類別: Branding品牌

It seems like the last decade flew by in a whirlwind of shocking headlines and economic struggles. 它看起來像過去十年的旋風(fēng)了令人震驚的標(biāo)題和經(jīng)濟(jì)斗爭(zhēng)。Indeed, our world changed significantly in the past ten years. 事實(shí)上,我們的世界發(fā)生了很大的改變;在過去的十年。It seems fitting that the world of看來,世界的擬合UK branding英國(guó)品牌and和logo design標(biāo)志設(shè)計(jì)also have changed immensely. 也已經(jīng)改變了。Here is a little look at what defined branding over the past decade, and where it is headed now.鄂爾多斯酒店VI設(shè)計(jì)這里是一個(gè)小看看定義品牌在過去的十年中,走了。

Branding experts have already developed a nickname for the first ten years of this millennium: the nostalgic noughties. 品牌專家已發(fā)展的昵稱的最初十年里這個(gè)年noughties:懷舊。Despite wars, global warming, and political upheaval on every continent, studies have found that both盡管戰(zhàn)爭(zhēng),全球氣候變暖,和政治劇變?cè)诿恳粔K大陸上,研究發(fā)現(xiàn)兩者都有nostalgia懷舊and celebrity were the reigning themes that best appealed to consumers in the 2000’s. 和名人是執(zhí)政的主題,向消費(fèi)者最好在2000年代。We have seen celebrities replace models as the ‘face’ of major fashion houses. 我們見過的名人的臉代替模型的主要的時(shí)裝。Even fallen celebrities such as即使倒下的名人Kate Moss凱特·莫斯and Kerry Katona remain powerful selling figures in the UK, attached throughout the decade to luxury logo designs and brands all over the nation.和凱莉·卡托納保持強(qiáng)大的銷售數(shù)字在英國(guó),整個(gè)鄂爾多斯酒店十年在豪華的鄂爾多斯酒店標(biāo)志設(shè)計(jì)和鄂爾多斯酒店品牌全國(guó)擴(kuò)散。

Nostalgia is evident in the revival of once-dead products and brands. 摘要懷舊是明顯的復(fù)蘇中once-dead產(chǎn)品和品牌。We have blogged on the revival of apple cider and instant coffee on this very blog. 我們已經(jīng)寫博客的人的復(fù)興和蘋果和速溶咖啡在這個(gè)非常的博客。Often, these brands return with a logo design and通常,這些品牌和標(biāo)識(shí)語(yǔ)設(shè)計(jì)和回報(bào)brand品牌very similar to their original one. 原有的非常相似。A good example of this is once-unfashionable frozen dessert Arctic Roll, which is a comfort brand making a comeback on market shelves and in the hearts of UK consumers. 一個(gè)很好的例子,這是once-unfashionable冷凍甜品北極卷是一種安慰市場(chǎng)上品牌卷土重來的架子和在英國(guó)的心的消費(fèi)者。Other brands merely resurrect nostalgic marketing campaigns, as is the case with the well known Weetabix jockey ads. 其他品牌營(yíng)銷活動(dòng),僅僅是復(fù)活懷舊的話,Weetabix騎師眾所周知的廣告。Even the甚至controversial有爭(zhēng)議的2012 Olympic logo design represented an attempt to bring up the past.2012年奧運(yùn)會(huì)標(biāo)志設(shè)計(jì)代表了企圖帶來的過去。